Curriculum
Retail Concentration
Courses with a (*) are held in Fall 2008
- Suggested Courses, (but not for credit in the concentration)
- EPS 3525: Social Enterprise Management *
- EPS 3515: Key to Success Family Business *
- MKT 3560: Design and Marketing of new products
- MKT 3574: Managing the sales process
- ANT 3671: Material Culture
- ECN 3660: International Trade Theory and Policy *
- ECN 3670: Role of Government in Market Economy
SUGGESTED CAREER PATHS
(Each Career Path links to the corresponding course descriptions)
1.
•Merchandising/buying
•Store operations
•Brand Management (Selling to Retailers)
•Sales
Courses:
–MOB 3510: Service Strategy and Innovation 2.
•Marketing Research
•Analytics—Scanner and Panel Data
•For Retailers or Information Consultants for Retailers
Courses:
–QTM 3612: Applied Data Mining and Competiting Analytics 3.
•Family Businesses or New Retail Ventures
•Selling to retailers
Courses:
–EPS 3580: Marketing for Entrepreneurs * –EPS 3501: Entrepreneurship and New Ventures * –MOB 3510: Service Strategy and Innovation
4.
•Retailing, Selling to Retailers, Consulting
•Inventory management, procurement, consulting
•Managing the flow of goods/services, information, and financials from raw materials to end users.
Courses:
–MOB 3510: Service Strategy and Innovation 
